Giving a second life to materials that have already been used is the starting point for many of CM PLASTIK’s initiatives. In this interview, we speak with Carlos Martínez, CEO of the company, about how they turn plastic waste into new products and the practical approach they bring to each collaboration.
Carlos also shares what it was like to work with Canussa Lab on the development of The Closset, a project that combined creativity, technique, and a commitment to more responsible production.
Closset: a shared challenge with added value
The CM Plastik team took on the task of transforming the inevitable waste generated during the production of our brand's bags and accessories into reusable materials using advanced recycling techniques, ensuring their quality to reintegrate them into the production process.
This way, our accessory Closset comes up, which can serve as both a bag and backpack hook and a locker.
This initiative was not only a technical challenge but also demonstrated how cooperation between companies can lead to practical solutions with real impact.
Turning waste into multiplying benefits
Throughout its journey, CM Plastik has collaborated with various companies seeking to repurpose their own waste. Many of these companies discovered that reusing their waste brings benefits that go beyond the environmental. “They can significantly reduce their raw material acquisition costs by reusing or recycling what they once considered waste,” Carlos explains.
This practice not only helps to reduce costs and improve operational efficiency, but also offers flexibility in the face of raw material price fluctuations. At the same time, it allows companies to present a more conscious approach, aligned with new market demands, reinforcing their identity and positioning with clients, investors, and strategic partners.
Challenges of change: a model that demands commitment
Adopting circular models is not without difficulties. “It requires a significant restructuring of processes and supply chains, which can be costly and complex,” says Carlos.
Additional challenges include lack of infrastructure, the need for investment in innovation, and internal resistance to change. Even so, many companies are discovering that with vision and effort, the long-term benefits (in terms of efficiency, reputation, and sustainability) make the challenge worthwhile.
Project results that leave a mark
CM Plastik has turned environmental challenges into measurable results. Among its most notable projects is its collaboration with Dentaid, where they succeeded in recovering and recycling toothbrushes, or the initiative with Banco Santander, focused on repurposing bank cards. They also participate in efforts with Xaloc, where they help transform marine plastics.
In addition, the company has developed innovative materials by combining recycled plastics with natural fibers like rice straw and almond shells, improving technical properties such as lightness and strength. “We use agricultural waste and reduce the use of virgin plastic,” Carlos highlights. They are currently exploring new combinations with vine fibers, coffee waste, or marine wood, with applications in sectors such as construction, furniture, and packaging.
Each of these initiatives helps reduce waste, limit emissions, and move toward a more efficient and environmentally respectful industrial model.
- Example of a project of ashtrays with Paradores de Turismo
Circularity in the public sector: a different kind of challenge
For Carlos, one of the biggest challenges has been introducing circular models into the public sector. Unlike the private sector, where decision-making is more agile, public institutions are often governed by rigid structures and a mindset still rooted in traditional linear models.
“The key is to start with awareness and education, build cross-sector partnerships, and demonstrate the positive impact of the circular economy with concrete data and case studies, not just environmentally, but socially and economically as well,” Carlos advises.
A technological and collaborative future for circularity
Looking ahead to the next decade, Carlos foresees a significant and positive transformation in the recycling industry and circular economy, primarily driven by technological advancements. “Digitalization, artificial intelligence, and data analysis will play a key role in optimizing waste management and improving the traceability of recycled materials,” he explains.
Additionally, increasing social and corporate pressure to reduce environmental footprints will lead to stricter policies and greater cooperation across sectors.
At CM Plastik, they are committed to being active players in this shift, pursuing solutions that turn waste into high-quality resources and contribute to a cleaner future.
Commitment and leadership for a circular future
Carlos’s long-term vision for CM PLASTIK is clear and ambitious: to establish the company as a leader in innovation and circular economy, transforming waste into valuable resources and promoting a model where profitability and environmental responsibility go hand in hand.
With plans for international expansion and a strong commitment to continuous improvement, CM Plastik aims not only to reduce plastic pollution but to inspire other companies to join the cause.
His final message to those entering the sector is encouraging and inspiring: “Don’t be afraid to innovate and work together; change starts with you.” In this way, CM PLASTIK reaffirms that the circular economy is not only a mission with real impact but a promising future for all.
