At Canussa Lab, we believe that waste is an opportunity waiting to be discovered. When ITV Ice Makers, a company dedicated to manufacturing ice machines, challenged us to give a new life to the waste generated in their production, we saw an opportunity to transform their industrial model towards sustainability.
The result of this collaboration is Closset, an innovative product that symbolizes the power of the circular economy. This hanger, which also functions as a lock, is not only functional and durable but also represents a tangible shift in how companies can reuse their materials to create something entirely new.
The Transformation of Waste into Resources
Each Closset is an example of how industrial waste can be transformed into something valuable:
- Packaging Plastic: The material that once protected ice machines now protects your belongings as the main structure of Closset.
- Internal Components: The toughest elements of the ice machines are reborn as the central part of Closset, ensuring durability and quality.
Sustainability and Innovation Hand in Hand
This project not only creates a useful product but also strengthens our shared commitment to the planet:
- Less Waste, More Future: By reusing surplus materials, we prevent them from ending up in landfills.
- Reduced Carbon Footprint: Our production process is energy-efficient, contributing to cleaner air.
- Promoting the Circular Economy: With Closset, we show that waste can be the foundation for products with a positive impact.
A Statement of Intent
At Canussa Lab, we believe in the power of collaboration to generate sustainable solutions. Together with ITV Ice Makers, we’ve taken a significant step toward a more environmentally friendly production model.
Closset is not just a product; it’s a symbol of the change we want to see in the world: a future where industrial waste becomes functional and durable treasures.
Join the circular revolution with Canussa Lab and discover how together we can make a difference.
