After realising how difficult it was to find the right sustainable clothing, sisters Melissa and Marcella Wijngaarden, and their friend Noor Veenhoven, decided to create Project Cece.
The fashion industry is complex and the processes between production to sales are often not transparent. That makes it extra difficult for the well-meaning buyer. Project Cece wants to make it easier to buy informed. Therefore, in addition to the clothing items, Project Cece also collects information about each brand and, if applicable, the certificates it has. Afterwards, presents this information intuitively so that everyone can make a well-informed choice without spending hours searching on the internet.
Project Cece collects the unique ranges of more than 85 ethical fashion stores and over 200 fair trade brands, resulting in 25,000 products.
We met Noor Veenhoven, Co-Founder of Project Cece, and asked her few questions
WHY DID YOU DECIDE TO SPECIALIZE IN VEGAN / SUSTAINABLE FASHION?
We started out from the struggle that finding sustainable and ethical fashion was just too complicated. We wanted to make it easier for ourselves, but also for others. It turned out that there were a lot of people struggling to find ethical fashion, with our platform we try to make it easier.
WHAT ARE THE MAIN CHALLENGES YOU FACE?
Finding the right audience and finding the balance between trying to sell a lot of clothing, while also promoting to buy less and invest in quality. It’s a fine line. Also having to explain the price difference with fast fashion is very difficult.
WHY CANUSSA WAS SELECTED TO BE AT PROJECT CECE?
Canussa is both vegan and fair trade, which means that it fits well with our own values and that of our audience. We don’t really make a selection on style, but it is always really nice to start a collaboration with a brand that I personally think of that the products are beautiful.