Judith & Maud, founders of the first vegan and ethical boutique in Paris

1) Why did you decide to specialize in Vegan Fashion?

We decided to open Manifeste011, the first vegan and sustainable fashion shop in France because we saw that no such shop existed. Being both vegan people and being concerned about our impact on the environment, we struggled to find fashion that, on top of being sustainable, was vegan and of quality. For this reason, we decided to go ahead and set up Manifeste011.

2) Why did you decide to specialize in Sustainable Fashion?

To us vegan and sustainable fashion go together, one cannot exist without the other.

3) What are the main challenges you face?

It’s not easy to get our three main criteria in one product: style, sustainability and vegan. At Manifeste011, this is our mission: to manage to be rigorous on our three selection criteria, and this is what makes our choices difficult. On the other hand, transparency is one of our key values. We try to provide as much information as we can to consumers with the objective of helping them make a conscious purchase. Sometimes it is difficult to have all the information, but we try really hard to have all the information from the brands.

4) Why is Canussa at Manifeste011?

We were seduced and impressed by the product design as well as by the functionality, made with vegan and sustainable materials. Additionally, Canussa is always striving to constantly improve and produce its products all the while generating the minimal waste possible. Finally, we absolutely loved the timeless and practical design which can be worn during any season of the year, and also lasting a lifetime. Canussa met, and continues to exceed our expectations.

Pictures: Hélène Mastrandreas